Media + CTA

Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job

Content guidance

Usage

A bold call-to-action card paired with a single image. Best used near the end of a marketing page to drive the next step — sign up, post a job, contact sales. One per page is typical; two starts to compete.

Content length

Heading is the main hook. Short — ~60 characters max. Renders as an h2 at display weight.

Description is a single sentence that earns the click. ~120 characters reads cleanly. Rich-text field supports adh_claim embeds for inline citations.

Primary CTA is required for the block to feel complete. Use an action verb (Post a job, Learn more, Get started). Secondary CTA is optional — only add it when there truly is a meaningful second path.

Variations

align_media places the image start (left), center, or end (right). Affects which side of the card the decorative shape anchors to.

align_content aligns the heading + description text start or center inside the card.

background_color picks the surrounding section's backdrop — white or light gray neutral. The card itself stays in the active theme's primary palette (deep tone).

Color cascade

The CTA card uses the active theme's primary at its deepest weight (stronger). Text inside reverses to white. The decorative shape behind the card picks up the theme's complementary-A palette (weak). The primary button is the only piece that doesn't swap with the theme — it stays in the fixed expressive earth tone, by design.

Page themeCardShape
blue
ai-blue
ai-green
aqua
earth
green
magenta
purple

Variants

Media alignment
align_media="start"
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job
align_media="center"
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job
align_media="end"
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job
Content alignment
align_content="start"
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job
align_content="center"
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job
Backgrounds
background_color="background"
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job
background_color="background.weaker"
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a job
With secondary CTA
primary_button + secondary_button
Woman cooking

Ready to try Indeed?

Employers who post jobs and interview on Indeed are on average 22% more likely to make a hire.
Post a jobLearn more

Content model

FieldTypeChoices / ReferenceDefaultRequiredMulti
HeadingText———
DescriptionRich textAsset, citation, adh_claim———
ImageGroup———
image_field — nested schema
FieldTypeChoices / ReferenceDefaultRequiredMulti
ImageFile———
Alt TextText———
Primary CTAGlobal fieldcta———
global_field: cta
FieldTypeChoices / ReferenceDefaultRequiredMulti
TextText———
URLText———
Open in New TabBooleanfalse——
ReferenceReferencecta_employer_dashboard, embedded_video, form_modal, marketo_form_enterprise, passport_modal———
Tracking NameText———
Secondary CTAGlobal fieldcta———
global_field: cta
FieldTypeChoices / ReferenceDefaultRequiredMulti
TextText———
URLText———
Open in New TabBooleanfalse——
ReferenceReferencecta_employer_dashboard, embedded_video, form_modal, marketo_form_enterprise, passport_modal———
Tracking NameText———
Background ColorDropdownbackground (White), background.weaker (Light Gray (Neutral 100))background——
Align MediaDropdownstart, center, endstartyes—
Align ContentDropdownstart, centerstartyes—