Hero — Basic

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Hero UI

Content guidance

Usage

The full-bleed hero. A gradient blob in the theme's primary palette anchors the page, with eyebrow + heading + description + CTA on the left and an optional product image on the right. Use as the page's top block.

Content length

Eyebrow renders as an h1 for SEO — the page's primary landmark. 2–4 words. Reads in the theme primary at weakest tone, uppercased and letter-spaced.

Heading renders as an h2 at display weight in white. The font-size uses a viewport-clamp so it scales smoothly between mobile (~2.25rem) and desktop (~4rem).

Description is 1–2 sentences in white at body weight.

Primary CTA is required for the hero to feel complete. Uses the expressive (warm earth) button variant. Secondary CTA is optional — outlined button.

Variations

variant="shapeA" (default) and "shapeB" — two decorative gradient blob shapes. shapeA is more horizontal; shapeB curves up from the bottom-left.

background_color — section backdrop. The gradient blob sits in front; the backdrop fills around it.

Color cascade

The gradient blob picks up the active theme's primary.stronger / strongest tones — so a green-themed page renders a green hero, magenta-themed renders magenta, and so on. Text inside the hero stays white (foreground inverse) regardless of theme. The eyebrow uses the theme primary at weaker grade.

Page themeGradient startGradient endEyebrow
blue
ai-blue
ai-green
aqua
earth
green
magenta
purple

Variants

Shape variant
variant="shapeA"

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Hero UI
variant="shapeB"

Employer Branding Ads

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Hero UI
Background
background_color="background"

Employer Branding Ads

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Hero UI
background_color="background.weaker"

Employer Branding Ads

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Hero UI
With secondary button
primary_button + secondary_button

Employer Branding Ads

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Hero UI
Without image
image_field omitted

Employer Branding Ads

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Run display ads across Indeed, Glassdoor, and hundreds of other relevant sites, all at once.
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Content model

FieldTypeChoices / ReferenceDefaultRequiredMulti
Eyebrow (h1)Textyes
HeadingRich textAsset, adh_claim
DescriptionRich textAsset, citation, adh_claim
ImageGroup
image_field — nested schema
FieldTypeChoices / ReferenceDefaultRequiredMulti
ImageFile
Alt TextText
Primary CTAGlobal fieldcta
global_field: cta
FieldTypeChoices / ReferenceDefaultRequiredMulti
TextText
URLText
Open in New TabBooleanfalse
ReferenceReferencecta_employer_dashboard, embedded_video, form_modal, marketo_form_enterprise, passport_modal
Tracking NameText
Secondary CTAGlobal fieldcta
global_field: cta
FieldTypeChoices / ReferenceDefaultRequiredMulti
TextText
URLText
Open in New TabBooleanfalse
ReferenceReferencecta_employer_dashboard, embedded_video, form_modal, marketo_form_enterprise, passport_modal
Tracking NameText
VariantDropdownshapeA, shapeBshapeA
Background ColorDropdownbackground (White), background.weaker (Light Gray (Neutral 100))background