Hero — Basic
Employer Branding Ads
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Content guidance
Usage
The full-bleed hero. A gradient blob in the theme's primary palette anchors the page, with eyebrow + heading + description + CTA on the left and an optional product image on the right. Use as the page's top block.
Content length
Eyebrow renders as an h1 for SEO —
the page's primary landmark. 2–4 words. Reads in the theme primary
at weakest tone, uppercased and letter-spaced.
Heading renders as an h2 at display
weight in white. The font-size uses a viewport-clamp so it scales
smoothly between mobile (~2.25rem) and desktop (~4rem).
Description is 1–2 sentences in white at body weight.
Primary CTA is required for the hero to feel complete. Uses the expressive (warm earth) button variant. Secondary CTA is optional — outlined button.
Variations
variant="shapeA" (default) and
"shapeB" — two decorative gradient blob shapes. shapeA
is more horizontal; shapeB curves up from the bottom-left.
background_color — section backdrop. The gradient blob
sits in front; the backdrop fills around it.
Color cascade
The gradient blob picks up the active theme's
primary.stronger / strongest tones — so a
green-themed page renders a green hero, magenta-themed renders
magenta, and so on. Text inside the hero stays white (foreground
inverse) regardless of theme. The eyebrow uses the theme primary
at weaker grade.
| Page theme | Gradient start | Gradient end | Eyebrow |
|---|---|---|---|
blue | |||
ai-blue | |||
ai-green | |||
aqua | |||
earth | |||
green | |||
magenta | |||
purple |
Variants
Shape variant
variant="shapeA" Employer Branding Ads
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variant="shapeB" Employer Branding Ads
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Background
background_color="background" Employer Branding Ads
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background_color="background.weaker" Employer Branding Ads
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With secondary button
primary_button + secondary_button Employer Branding Ads
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Without image
image_field omitted
Employer Branding Ads
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Content model
| Field | Type | Choices / Reference | Default | Required | Multi | ||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Eyebrow (h1) | Text | — | yes | — | |||||||||||||||||||||||||||||||||||||
| Heading | Rich text | Asset, adh_claim | — | — | — | ||||||||||||||||||||||||||||||||||||
| Description | Rich text | Asset, citation, adh_claim | — | — | — | ||||||||||||||||||||||||||||||||||||
| Image | Group | — | — | — | |||||||||||||||||||||||||||||||||||||
image_field — nested schema
| |||||||||||||||||||||||||||||||||||||||||
| Primary CTA | Global field | cta | — | — | — | ||||||||||||||||||||||||||||||||||||
global_field: cta
| |||||||||||||||||||||||||||||||||||||||||
| Secondary CTA | Global field | cta | — | — | — | ||||||||||||||||||||||||||||||||||||
global_field: cta
| |||||||||||||||||||||||||||||||||||||||||
| Variant | Dropdown | shapeA, shapeB | shapeA | — | — | ||||||||||||||||||||||||||||||||||||
| Background Color | Dropdown | background (White), background.weaker (Light Gray (Neutral 100)) | background | — | — | ||||||||||||||||||||||||||||||||||||